On Collective Genius

Collective Genius presents ethnographic studies of innovation in leading organizations including Pixar, Volkswagen, eBay, Google.

The range of case studies the book addresses is one of its main assets. Readers’ curious about how Pixar makes animated blockbusters or how Google handles its need for massive storage city will enjoy the deep and rich descriptions.

At the heart of the book is a  framework of principles that capture the interpersonal and organizational conditions that make innovation possible:

What I like most about the book is how it blends rich description from formal case studies, evidence and concepts from academic research, and practice principles and frameworks that managers and leaders can adapt and experiment with at work.

Service designers and design thinking¬†consultants will find the frameworks in Collective Genius useful tools for taking stock of the organizational cultural practices. The principles might enable cross-functional innovation teams assess the conditions and readiness for innovation work. As you may have noticed, the ideas of creative abrasion, creative agility and creative resolution share some similarities to Roger Martin’s ideas on abductive reasoning in The Opposable Mind.

Leadership team coaches, particularly those interested in advancing models of co-creation of value with stakeholders will appreciate the discussion of principles and paradoxes that underlie high performance collaboration.

Learning and development professionals interested in social learning should pay attention to the case studies on Volkswagen and Pixar. The Volkwagen case addresses how to create community amongst siloed, fragmented units, and to instil collaboration towards a common purpose. The initial Pixar case, which opens the book, explores how Pixar enables exceptionally creative workers with diverse skill sets to work together a common shared purpose and to enact shared values. The book will challenge the learning and development community’s focus the psychology and behaviour of the individual work.